Mediebarometern 2009

DOI

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. Purpose: Describe the trends and changes in people's use of mass media.

Mediebarometern genomfördes första gången 1979 och har sedan dess genomförts varje år. Undersökningen avser att belysa hur stor andel av den svenska befolkningen som en genomsnittlig dag tagit del av ett antal enskilda medier. Syftet är att beskriva tendenser och förändringar i människors utnyttjande av massmedier. Syfte: Beskriva tendenser och förändringar i människors nyttjande av massmedier.

Data collection was performed for 42 randomly selected days during the periods from 5/2 to 17/6 and 9/8 to 11/12 2009. The selection of interview days was stratified to achieve a balance between the different days of the week, which means that the interviews were conducted on 6 over the year distributed Mondays, Tuesdays, Wednesdays, etc. The sample consisted of a simple random sample of individuals of the Swedish population aged between 9 and 79 years. The sample was drawn from the population register and included 8145 persons living in Sweden. Non-response consisted of set of sampling units without a telephone number, wrong number, outside the target group and out of town during the whole period, etc.,and in the result a net sample of 7122 people was achieved. Of these, interviews were conducted with 4699 people. This means that the survey has a response rate of 66 percent. The proportion of pronounced refusals was 18 percent, while the remaining nonresponse is made up of those not reached, short-term sick, etc.Data collection was performed for 42 randomly selected days during the periods from 5/2 to 17/6 and 9/8 to 11/12 2009. The selection of interview days was stratified to achieve a balance between the different days of the week, which means that the interviews were conducted on 6 over the year distributed Mondays, Tuesdays, Wednesdays, etc. The sample consisted of a simple random sample of individuals of the Swedish population aged between 9 and 79 years. The sample was drawn from the population register and included 8145 persons living in Sweden. Non-response consisted of set of sampling units without a telephone number, wrong number, outside the target group and out of town during the whole period, etc.,and in the result a net sample of 7122 people was achieved. Of these, interviews were conducted with 4699 people. This means that the survey has a response rate of 66 percent. The proportion of pronounced refusals was 18 percent, while the remaining nonresponse is made up of those not reached, short-term sick, etc.

Datainsamling genomfördes under 42 slumpmässigt utvalda dagar under perioderna 5/2 till 17/6 och 9/8 till 11/12 2009. Urvalet av intervjudagar stratifierades för att uppnå en jämn fördelning mellan olika veckodagar, vilket innebär att intervjuerna genomförts under 6 över året utspridda måndagar, tisdagar, onsdagar o s v. Urvalet bestod av ett obundet slumpmässigt individurval av Sveriges befolkning i åldern 9 till 79 år. Urvalet drogs ur befolkningsregister och omfattade8 145 personer boende i Sverige. Bortfall bestående av ej telefonnummersatta urvalsenheter, felaktiga nummer, ej målgrupp och bortresta under hela perioden osv, gav ett nettourval på 7 122 personer. Av dessa har intervjuer genomförts med 4 699 personer. Detta betyder att undersökningen har en svarsfrekvens på 66 procent. Andelen uttalade svarsvägrare uppgick till 18 procent medan resterande bortfall består av ej anträffade, korttidssjuka mm.Datainsamling genomfördes under 42 slumpmässigt utvalda dagar under perioderna 5/2 till 17/6 och 9/8 till 11/12 2009. Urvalet av intervjudagar stratifierades för att uppnå en jämn fördelning mellan olika veckodagar, vilket innebär att intervjuerna genomförts under 6 över året utspridda måndagar, tisdagar, onsdagar o s v. Urvalet bestod av ett obundet slumpmässigt individurval av Sveriges befolkning i åldern 9 till 79 år. Urvalet drogs ur befolkningsregister och omfattade8 145 personer boende i Sverige. Bortfall bestående av ej telefonnummersatta urvalsenheter, felaktiga nummer, ej målgrupp och bortresta under hela perioden osv, gav ett nettourval på 7 122 personer. Av dessa har intervjuer genomförts med 4 699 personer. Detta betyder att undersökningen har en svarsfrekvens på 66 procent. Andelen uttalade svarsvägrare uppgick till 18 procent medan resterande bortfall består av ej anträffade, korttidssjuka mm.

Probability: StratifiedProbability: Stratified

Sannolikhetsurval: stratifierat urvalSannolikhetsurval: stratifierat urval

Probability: Simple randomProbability: Simple random

Sannolikhetsurval: obundet slumpmässigt urvalSannolikhetsurval: obundet slumpmässigt urval

ProbabilityProbability

SannolikhetsurvalSannolikhetsurval

Telephone interviewTelephone interview

TelefonintervjuTelefonintervju

Identifier
DOI https://doi.org/10.5878/003064
Metadata Access https://datacatalogue.cessda.eu/oai-pmh/v0/oai?verb=GetRecord&metadataPrefix=oai_ddi25&identifier=18dad4a554f7baa8724cb401191c25d80d27a4c4594c56a0fc337a0c712337e9
Provenance
Creator Nordicom - Nordic Information Centre for Media and Communication Research, University of Gothenburg; Nordicom - Nordiskt informationscenter för medie- och kommunikationsforskning, Göteborgs universitet
Publisher Swedish National Data Service; Svensk nationell datatjänst
Publication Year 2011
Rights Access to data through SND. Access to data is restricted.; Åtkomst till data via SND. Tillgång till data är begränsad.
OpenAccess false
Contact https://snd.se
Representation
Discipline Agriculture, Forestry, Horticulture, Aquaculture; Agriculture, Forestry, Horticulture, Aquaculture and Veterinary Medicine; Fine Arts, Music, Theatre and Media Studies; Humanities; Life Sciences; Music; Social Sciences; Social and Behavioural Sciences; Soil Sciences
Spatial Coverage Sweden; Sverige