Recording of contents of tv program / people appearing in program / motives for gifts charity, solidarity, imitation, feelings of guilt etc. / numbers of minutes of presentation / identification of gifts and donators. Presentation / cooperation of artists / gift in match-box / motivation for gift / opinions on reactions other people / motivation of others to give. Views on and effects of a long tv program to raise funds to build a village for physically handicapped people / evaluation and perception of personalities in the program / motivations for own contribution / evaluation of total program / characteristics of presentations / knowledge of aim of program / gifts / motivations to give / reading pattern. Listened to radio, watched tv program with how many people which times / gift in match-box / gift at work / half hour salary / gift at school / gift through postal account. Background variables: basic characteristics/ residence/ household characteristics/ occupation/employment/ income/capital assets/ education/ social class/ politics/ religion/ consumption of durables/ readership, mass media, and 'cultural' exposure