ORVESTO 1979-II

DOI

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991. In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc., and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your interest for the following subjects and activities´. Subsequently the respondent is asked how interested he/she is in buying food, cooking, having guests, leisure time activities, etc. Furthermore the respondents had to indicate if they agreed or disagreed with a number of statements concerning life style. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household. A major part of Sweden Now 1979 is a replication of earlier surveys. A new addition for this survey is a group of questions dealing with the respondents influence on purchases at the place of work. Purpose: Collect broad information about interests, purchasing habits and media choices

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991. In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc., and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your interest for the following subjects and activities´. Subsequently the respondent is asked how interested he/she is in buying food, cooking, having guests, leisure time activities, etc. Furthermore the respondents had to indicate if they agreed or disagreed with a number of statements concerning life style. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household. A major part of Sweden Now 1979 is a replication of earlier surveys. A new addition for this survey is a group of questions dealing with the respondents influence on purchases at the place of work. Syfte: Samla in en bred information om intressen, köpvanor och mediaval

Random sample selected from the Statistic Sweden population register over the total population (RTB).

Probability: Simple random

Sannolikhetsurval: obundet slumpmässigt urval

Probability

Sannolikhetsurval

Identifier
DOI https://doi.org/10.5878/002486
Metadata Access https://datacatalogue.cessda.eu/oai-pmh/v0/oai?verb=GetRecord&metadataPrefix=oai_ddi25&identifier=561a0760e3afc0a299584dcbcc5bc25395651fbab8800dccdcb4374a5ff5cece
Provenance
Creator Testologen Ltd.; Testologen AB
Publisher Swedish National Data Service; Svensk nationell datatjänst
Publication Year 1984
Rights Access to data through SND. Data are accessible by order.; Åtkomst till data via SND. Data är tillgängliga via beställning.
OpenAccess true
Contact https://snd.gu.se
Representation
Language English
Discipline Agriculture, Forestry, Horticulture, Aquaculture; Agriculture, Forestry, Horticulture, Aquaculture and Veterinary Medicine; Economics; Life Sciences; Social Sciences; Social and Behavioural Sciences; Soil Sciences
Spatial Coverage Sweden; Sverige