This guide is designed to assist (external) communication professionals in articulating the societal impact of university activities, projects and initiatives stemming from the university’s education, research and engagement core missions and the operations activities that enable them. It includes EUR’s definition of impact, the essential elements of impact stories at EUR, and the three steps to guide a communication professional in creating an impact story.
This entry is a three-file data package totaling 2.4 MB, containing files in .txt and .pdf formats.If you use this dataset, please cite: Evaluating Societal Impact (2025). Building Impact Stories: An Inspirational Guide for Communicators. Erasmus University Rotterdam (EUR). Online resource. https://doi.org/10.25397/eur.27722265