This data set contains information about texts that have been collected from the websites (blogs and news archives) of GAFAM (Google, Amazon, Facebook, Apple, Microsoft) companies. The purpose of this data set is to provide a collection of materials that can be used to analyse the self-image and the social and political role that GAFAM companies convey of themselves. The texts themselves are not included in this data set so as to not infringe on the rights of their authors. Instead, the data set contains the link to the original source of the text. The data set is part of Work Package 3 of the project INCA (Increase Corporate Political Responsibility and Accountability), funded by European Union Horizon Europe Programme. Grant Agreement no. 101061653; https://inca-project.eu/