Raziskava je plod sodelovanja raziskovalcev iz Jugoslavije, Madžarske in Poljske. Njen namen je bil ugotoviti mesto televizije v sklopu drugih kulturnih aktivnosti. Cilj raziskovalne skupine je bil razkriti vzorce kulturnega obnašanja lastnikov televizijskih naprav in ugotoviti, ali se ti bistveno razlikujejo od populacije, ki nima televizijskega sprejemnika. Prav tako je bil cilj raziskave tudi ugotoviti kdaj in v kakšnih okoliščinah respondentje gledajo televizijo ter katere so jim najbolj všeč. Poleg navedenega pa je raziskovalce zanimalo tudi, ali se lastniki televizijskih aparatov razlikujejo od nelastnikov glede socialnega statusa.

Survey is a result of cooperation of researchers from Yugoslavia, Hungary, and Poland. It's purpose was to establish role of television in relation to other cultural activities. The goal of research team was threefold. First, to determine patterns of cultural habits of television owners and to discover whether these differ significantly from ones of non-owners. Next, researchers probed when and under which circumstances respondents watched television and which TV shows were of their greatest interests. Finally, considerable emphasis was put on the issue of social status of owners and non-owners of television set, where researchers wanted to establish whether social status of both groups significantly differs.

Vzorec sestavljata dve skupini (eksperimentalna, sestavljena iz lastnikov televizijskega sprejemnika in kontrolna v kateri so osebe brez sprejemnika), ki sta bili izenačeni po izobrazbi in starosti.

Sample consists of two groups (experimental group that consists of television owners and control group that includes non-owners of TV set), which are identical with respect to education and age of respondents.

Osebni intervju: PAPIOsebno anketiranje na terenu z vprašalnikom na papirju in ex post facto" eksperiment".Interview.FaceToFace.PAPI

Face-to-face interview: Paper-and-pencil (PAPI)Personal interviews and ex post facto" experiment".Interview.FaceToFace.PAPI