Political Communication and the Young Voter, 1970-1971


Abstract copyright UK Data Service and data collection copyright owner.The purpose of this study was to collect data about the first-time elector, whose attitudes towards, exposure to and response to the flow of campaign communications during the 1970 and the 1974 General Election were examined in the context of political outlook, role and social situation.

Main Topics:

Attitudinal/Behavioural Questions Exposure to the media: data were given on radio exposure and listening habits, television exposure and whether the respondent watched TV news, newspaper readership (number of newspapers read, time taken and reasons for reading were given). Discussion with family members and friends: Common Market, Northern Ireland, unemployment, cost of living. Degree of political participation, activity, knowledge and interest. Voting patterns, interest in political conferences. Attitudes to present government, voting, political leaders, political parties, political issues, life in general and the role of a husband. Respondent's future plans in various domains. Background Variables Marital status, spouse's political affiliation, number of children, form of housing tenure, occupation, television ownership. Bank/building society, union membership, religious affiliation, church attendance, family communication patterns experienced at age 12 - 16, subjective social class.

Those persons who had been successfully interviewed in the previous round

Face-to-face interview

DOI https://doi.org/10.5255/UKDA-SN-17-1
Metadata Access https://datacatalogue.cessda.eu/oai-pmh/v0/oai?verb=GetRecord&metadataPrefix=oai_ddi25&identifier=4b47f2c6756c8b821767ac55773a799c00dd6a893b537d1c9dfb808e8d968b5c
Creator Blumler, J. G., University of Leeds, Centre for Television Research; Nossiter, T. J., London School of Economics and Political Science, Department of Political Science; McQuail, D., University of Southampton, Faculty of Social Science
Publisher UK Data Service
Publication Year 1973
Funding Reference Economic and Social Research Council
Rights No information recorded; <p>The Data Collection is available to UK Data Service registered users subject to the <a href="https://ukdataservice.ac.uk/app/uploads/cd137-enduserlicence.pdf" target="_blank">End User Licence Agreement</a>.</p><p>Commercial use of the data requires approval from the data owner or their nominee. The UK Data Service will contact you.</p>
OpenAccess true
Discipline Economics; Social and Behavioural Sciences
Spatial Coverage Yorkshire; England