Full edition for scientific use. The present dataset documents the use of the platform TikTok by Austrian politicians and political parties at the federal, state, and European levels. It includes all active TikTok accounts of members of state governments, the National Council, and the European Parliament, as well as those of state and federal political parties. For each account, the dataset provides reach and activity metrics. In addition, the ten most successful videos per account were categorized using a standardized content analysis conducted by a trained coding team. The dataset offers a systematic overview of reach, thematic emphases, and communication patterns of political actors on TikTok and provides an empirical basis for further research on political communication on visually oriented social media platforms.

Total universe/Complete enumeration

Observation