The survey begins with a detailed reporting on television programs and broadcasts following. The purpose is to analyse factors that affect style of media consumption. Next, follow general questions that are conceptualised around a theory of life style, about leisure time activities. Questions address different aspects of attendance to the media: sources of information, regularity of media attendance, most favourite broadcasts and programs. Interviewees also select their favourite media presenter, mark TV and radio programmes, answer questions on media equipment of their household (i.e. video, cable TV, and satellite TV), say whether they attend foreign broadcasts, pick up their most favourite sport, express their view on commercials, and assess political orientation of national TV. Next, there are questions that concern newspaper and magazines. Questionnaire also probes individual life style (i.e. reading habits, sporting activities, kind of music they listen most), his/her social class, and respondents' attitudes toward work. Questions on nationalism, relations between sexes, narcotism, abortion, and private property follow next. Before standard demographic block, there is section that deals with politics, assessment of political situation, satisfaction with authority, party preferences, and attitudes toward extreme general view of public issues. Some interviewees had carefully monitored their attendance to broadcasts on national TV, and evaluated them, using a special form.
Probability: Cluster: Stratified randomProbability.Cluster.StratifiedRandom
Face-to-face interview: Paper-and-pencil (PAPI)Interview.FaceToFace.PAPI