Based on an informational perspective on I&D+i (Research and Development and innovation) and entrepreneurship, it is presented a study applied to the knowledge transfer and the process of innovation in the University in the context of a master dissertation in Information Science (CI), study area of Information Management. An exploratory study took place, which allowed to identify the internal and external agents, the resources, the relations between actors and institutions, the processes and flows, and the main inputs and outputs. The most relevant result is embodied in a model of innovation indicators in an academic context and its consequent adequation to the University of Porto.