This data set includes results from a total of 13 analogue tectonic models aimed at simulating the activation of tectonic lineaments associated with the Main Ethiopian Rift in eastern Africa. We use a model set-up based on previous work by Zwaan et al. (2021, 2022). This set-up involves a velocity discontinuity (VD, i.e., the edge of a mobile base plate) to induce extension in the overlying brittle- and viscous model materials representing the upper and lower crust, respectively. Additional structural weaknesses (seeds) at the base of the brittle layer serve to represent activated tectonic weaknesses in nature. Model parameters (different VD and seed orientation, and different seed diameters) are summarized in Table 1. The model results presented in this data publication are obtained through Digital Image Correlation (DIC) and Structure-from-Motion (SfM) analyses. A more detailed description of model set-up, model results, and their interpretation can be found in Zwaan et al. (2025)