Strategic Priorities of Marketing Automation

DOI

All study data and scripts are included in the Manuscript or Web Appendix of the paper.  The uploaded files contain all data, code and the publication (manuscript + appendix) for the paper "Strategic Priorities of Marketing Automation", published in Marketing Review St. Gallen (2025).

Identifier
DOI https://doi.org/10.25592/uhhfdm.17825
Related Identifier IsPartOf https://doi.org/10.25592/uhhfdm.17824
Metadata Access https://www.fdr.uni-hamburg.de/oai2d?verb=GetRecord&metadataPrefix=oai_datacite&identifier=oai:fdr.uni-hamburg.de:17825
Provenance
Creator Rosada, Julia; Heitmann, Mark
Publisher Universität Hamburg
Publication Year 2025
Rights Closed Access; info:eu-repo/semantics/closedAccess
OpenAccess false
Representation
Resource Type Dataset
Discipline Other