AbstractSustaining creativity is difficult. We identify the conditions that determine repeat production of novelty among first-time producers, and the psychological mechanism transmitting their effects. Our theoretical model highlights that the novelty of a first production can lower the probability of creating a second production, particularly when the first production is bestowed with an award or recognition. This effect occurs primarily because individuals who win an award for a prior novel production experience a greater threat to their creative identity when anticipating having to produce follow-up novel work. We test our theoretical model in three studies: an archival study of first-time cookbook authors in the United Kingdom and two experiments. Our results provide some support for our theoretical model—award-winning producers of novel cookbooks (or ideas for them) are less likely to follow-up their initial production with a second one, largely because of the potential erosion to a person’s creative identity that doing so may cause. Our findings highlight the intricacies of sustaining creativity over time and offer insights into why some producers abandon their creative efforts.DescriptionThe same dataset in two different formats and a file with the commands to run the code in Stata.Variables included:second_idea 0 = Participants who chose to develop an idea for a strategy for how to market, publicize or otherwise exploit their first idea1 = Participants who chose to develop another idea for a second, different cookbook theme novel0 = Participants in the conventional condition1 = Participants in the novel conditionaward0 = Participants in the no award condition1 = Participants in the award conditioncreative_identity_threatAverage of seven different items measuring a participant's creative identity threat (on a scale ranging from 1 (strongly disagree) to 7 (strongly agree))female0 = Male participant1 = Female participantageAge of the participant at the time that the experiment was conducted

This entry is a three-file data package totaling 26.2 KB, containing files in .dta, .txt and .csv formats.If you use this dataset, please cite: Deichmann, Dirk; Baer, Markus (2022). A Recipe for Success? Sustaining Creativity Among First-Time Creative Producers -- Dataset Used for Study 2. Erasmus University Rotterdam (EUR). Dataset. https://doi.org/10.25397/eur.19403450