Mirror Group Newspapers Household Readership and Consumption Survey, 1974

DOI

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Variables Two questionnaires were administered: one relating to the household, and one each to all adults over 15 years living in the household. Household questionnaire: Household composition; shopping frequency and weekly expenditure; housing tenure and type; heating; expenditure on houshold items; gardening equipment; motor vehicle use and ownership; holidays. Individual questionnaire: Occupation; age; sex; income; holidays; motor vehicle ownership and use; purchasing of petrol; tyres; expenditure on servicing; readership of motoring magazines; ownership of radios; record players; cameras; clothing expenditure and where purchased; purchasing of convenience foods; expenditure on alcohol and tobacco; readership of newspapers and periodicals; savings and bank accounts.

Multi-stage stratified random sample

a three-stage sample was used. The first stage consisted of 91 constituencies in England and Wales and 30 constituencies in Scotland. The larger sampling fraction in Scotland was in order to be able to analyse Scotland in more detail than would have been possible if the same fraction had been used as for England and Wales. The primary sampling units were 242 polling districts selected from the 121 constituencies. The final stage involved the selection of addresses containing electors taken from the chosen polling districts

Face-to-face interview

Identifier
DOI https://doi.org/10.5255/UKDA-SN-1504-1
Metadata Access https://datacatalogue.cessda.eu/oai-pmh/v0/oai?verb=GetRecord&metadataPrefix=oai_ddi25&identifier=acda53f410b54ebb5c1c93775e91af58c345ba0054aad1c682bc43a36613dfd2
Provenance
Creator IPC Magazines, Surveys Division
Publisher UK Data Service
Publication Year 1982
Rights No information recorded; <p>The Data Collection is available to UK Data Service registered users subject to the <a href="https://ukdataservice.ac.uk/app/uploads/cd137-enduserlicence.pdf" target="_blank">End User Licence Agreement</a>.</p><p>Commercial use of the data requires approval from the data owner or their nominee. The UK Data Service will contact you.</p>
OpenAccess true
Representation
Discipline Social Sciences
Spatial Coverage Great Britain