Abstract copyright UK Data Service and data collection copyright owner.The Cancer Awareness Measure (CAM) is a validated set of questions designed to reliably assess awareness of cancer. It was developed by Cancer Research UK (CRUK), University College London, King's College London and University of Oxford in 2007-8. The survey includes measures of awareness of signs and symptoms of cancer, cancer risk factors, age-related risk, the bowel cancer screening programme and potential barriers to seeing the GP. The CAM was also previously known as the National Awareness and Early Diagnosis Initiative Cancer Awareness Measure (NAEDI-CAM). 

Independent market research company Public Knowledge were commissioned by the North London Cancer Network to conduct research to assess cancer awareness, using the validated Cancer Awareness Measure (CAM). The majority of data were collected using a face-to-face door-knocking methodology from randomly sampled areas according to postcode census area data in each of the six PCT areas (Barnet, Camden, Enfield, Haringey, Islington and West Essex). Quotas were used based on age, gender, ethnicity and housing tenure. In addition, a booster sample of interviews was conducted with individuals with disabilities and gay/lesbian/bisexual groups, primarily by targeting gay bars and community groups in addition to a proportion undertaken on the high street. Further information about the CAM may be found on the Cancer Research UK Cancer Awareness Measures (CAMs) web page.

Main Topics:

Quota sample

Face-to-face interview