ChatGPT Referrals to E-Commerce Websites: How Do LLMs Compare Against Traditional Channels?

DOI

The zip folder contains all data used in "ChatGPT Referrals to E-Commerce Websites: How Do LLMs Compare Against Traditional Channels?" as available in pre-print on SSRN.

The R script 1_main.R contains all code to create descriptive evidence, main model results and robustness checks.

The data was provided by Grips Intelligence and has be anonymized to protect the client secret. The first author, Maximilian Kaiser, is and employee of Grips Intelligence at the time of publication.

Identifier
DOI https://doi.org/10.25592/uhhfdm.18282
Related Identifier IsPartOf https://doi.org/10.25592/uhhfdm.18281
Metadata Access https://www.fdr.uni-hamburg.de/oai2d?verb=GetRecord&metadataPrefix=oai_datacite&identifier=oai:fdr.uni-hamburg.de:18282
Provenance
Creator Kaiser, Maximilian (ORCID: 0009-0007-4329-161X); Schulze, Christian ORCID logo
Publisher Universität Hamburg
Publication Year 2026
Rights Restricted Access; info:eu-repo/semantics/restrictedAccess
OpenAccess false
Representation
Resource Type Dataset
Version 0.1
Discipline Other