12 videos about pandemics (in Norwegian) used in a experimental design study aiming at investigating relevant video factors for pandemic video communication. The experiement adopted a factorial design, with three factors being manipulated. The three factors are: - the source; - the content; - the call to action.

The source refers to where the information comes from. We used 2 levels of this factor: an informal source (salesman) and a formal one (infectious diseases specialist). The content is what is being communicated. We used three levels for this factor: exponential growth, handwashing, and the impact of pandemics on the healthcare system. The call for action refers to a piece of communication devoted to trigger the emotional/motivational levers in the audience. We used 2 levels for this factor: presence or absence of a call for action.

With this design we obtained 12 (2x3x2) scenarios. A professional scriptwriter drafted the 12 scripts and a professional actor was used to film. All other variables (e.g. background, visuals, infographics, etc.) were controlled. The videos were filmed and edited in collaboration with NETTOP - The department for development of digital learning resources at UiS.

A panel of health care professionals took part in the Covcom project and were interviewed in WP1 of the Covcom project (covcom.org). WP1 identified key scientific concepts related to pandemic risk according to key stakeholder groups, both communicators and receivers of pandemic information, along with preferred communication modes to best translate science into practice. Interviews were anonymous.