Abstract copyright UK Data Service and data collection copyright owner.

To assess the role of readers of popular national papers as consumers and spenders, and to provide data relating to the aggregate and net behaviour of households in terms of income, consumption and readership.

Main Topics:

Attitudinal/Behavioural Questions Newspaper readership for individuals and for households, employing the same questions as the National Readership Surveys, expenditure pattern by categories (food, houshold expenses, holidays, consumer durables, cars, gardens and garden equipment, rents, rates and mortgages, etc.); savings. Background Variables Occupation of head of household, income groups of all members of household, housing tenure and type, sex, marital status.

Multi-stage stratified random sample

three-stage representative sample

Face-to-face interview