Abstract copyright UK Data Service and data collection copyright owner.

The aim of this study was to assess public opinion in the period preceding the 1964 General Election.

Main Topics:

Attitudinal/Behavioural Questions Political interest, political support, voting intention, assessment of differences between parties, views on best policies, best leadership, handling of important problems. Background Variables Motor vehicle ownership, radio and/or television use, tenancy, marital status, employment, occupation, trade union membership, educational background, perceived social class, religious affiliation, age, sex.

3 quota and 3 random samples

Face-to-face interview