Category characteristics for IRI Marketing Science Dataset used in: How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?, Journal of Marketing (2017)

DOI

Category characteristics survey for the IRI Marketing Science dataset (Bronnenberg, Kruger, and Mela 2008), collected by Datta, Ailawadi, and Van Heerde (2017) on Amazon Mechanical Turk (May 2016) to measure the following category characteristics: (1) Hedonic nature of category, (2) Functional / performance risk of category, (3) Social value / social demonstrance of category, (4) Category involvement, (5) Utilitarian nature of category.

For details on data collection and constructs, see codebook (PDF/docx).

DSA proof

Identifier
DOI https://doi.org/10.34894/ELVF0J
Related Identifier https://doi.org/10.1509/jm.15.0340
Related Identifier https://doi.org/10.1287/mksc.1080.0450
Metadata Access https://dataverse.nl/oai?verb=GetRecord&metadataPrefix=oai_datacite&identifier=doi:10.34894/ELVF0J
Provenance
Creator Datta, Hannes ORCID logo; Ailawadi, Kusum; Van Heerde, Harald J.
Publisher DataverseNL
Contributor Datta, Hannes; DataverseNL
Publication Year 2018
Rights info:eu-repo/semantics/openAccess
OpenAccess true
Contact Datta, Hannes (Tilburg University)
Representation
Resource Type Miscellaneous data; Dataset
Format application/vnd.openxmlformats-officedocument.wordprocessingml.document; application/pdf; text/csv; application/x-spss-sav; type/x-r-syntax; text/plain
Size 27176; 101571; 1729310; 492243; 5269; 4506; 4581
Version 1.0
Discipline Business and Management; Economics; Social and Behavioural Sciences