Characteristics of ChatGPT users from Germany: implications for the digital divide from web tracking data

DOI

A major challenge of our time is reducing disparities in access to and effective use of digital technologies, with recent discussions highlighting the role of AI in exacerbating the digital divide. We examine user characteristics that predict usage of the AI-powered conversational agent ChatGPT. We combine behavioral and survey data in a web tracked sample of N=1376 German citizens to investigate differences in ChatGPT activity (usage, visits, and adoption) during the first 11 months from the launch of the service (November 30, 2022). Guided by a model of technology acceptance (UTAUT-2), we examine the role of socio-demographics commonly associated with the digital divide in ChatGPT activity and explore further socio-political attributes identified via stability selection in Lasso regressions. We confirm that lower age and higher education affect ChatGPT usage, but neither gender nor income do. We find full-time employment and more children to be barriers to ChatGPT activity. Using a variety of social media was positively associated with ChatGPT activity. In terms of political variables, political knowledge and political self-efficacy as well as some political behaviors such as voting, debating political issues online and offline and political action online were all associated with ChatGPT activity, with online political debating and political self-efficacy negatively so. Finally, need for cognition and communication skills such as writing, attending meetings, or giving presentations, were also associated with ChatGPT engagement, though chairing/organizing meetings was negatively associated. Our research informs efforts to address digital disparities and promote digital literacy among underserved populations by presenting implications, recommendations, and discussions on ethical and social issues of our findings.

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Identifier
DOI https://doi.org/10.7802/2745
Source https://search.gesis.org/research_data/SDN-10.7802-2745?lang=de
Metadata Access https://datacatalogue.cessda.eu/oai-pmh/v0/oai?verb=GetRecord&metadataPrefix=oai_ddi25&identifier=1d03713c0bbde62a4a6155136e6448552a9b0b159c553441589b41b6316a99ce
Provenance
Creator Ulloa, Roberto; Kacperski, Celina; Selb, Peter; Kulshrestha, Juhi; Spitz, Andreas; Bonnay, Denis
Publisher GESIS Data Archive for the Social Sciences; GESIS Datenarchiv für Sozialwissenschaften
Publication Year 2024
Funding Reference [Funded by the Deutsche Forschungsgemeinschaft (DFG – German Research Foundation) under Germany’s Excellence Strategy – EXC-2035/1 – 390681379]
Rights Free access (with registration) - The research data can be downloaded by registered users. CC BY-NC 4.0: Namensnennung– Nicht kommerziell (https://creativecommons.org/licenses/by-nc/4.0/deed.de); Freier Zugang (mit Registrierung) - Die Forschungsdaten können von allen registrierten Nutzerinnen und Nutzern heruntergeladen werden. CC BY-NC 4.0: Namensnennung– Nicht kommerziell (https://creativecommons.org/licenses/by-nc/4.0/deed.de)
OpenAccess true
Contact http://www.gesis.org/
Representation
Discipline Social Sciences
Spatial Coverage Deutschland; Deutschland