Consumer Responses to Virtual Influencers: A Meta-Analysis

DOI

The uploaded zip file contains all data and code for the paper "Consumer Responses to Virtual Influencers: A Meta-Analysis", submitted to International Journal of Research in Marketing in June, 2025.

Identifier
DOI https://doi.org/10.25592/uhhfdm.17685
Related Identifier IsPartOf https://doi.org/10.25592/uhhfdm.17684
Metadata Access https://www.fdr.uni-hamburg.de/oai2d?verb=GetRecord&metadataPrefix=oai_datacite&identifier=oai:fdr.uni-hamburg.de:17685
Provenance
Creator Huber, Amelie; Lenk, Julia Diana ORCID logo; Hartmann, Jochen
Publisher Universität Hamburg
Publication Year 2025
Rights Restricted Access; info:eu-repo/semantics/restrictedAccess
OpenAccess false
Representation
Language English
Resource Type Other
Discipline Other