Mapping the cultural landscape of emotions for social interaction

DOI

This project collected images, videos, .mat files and MS Excel spreadsheets. The images are in a variety of formats, including .tiff and .jpg. The videos also came in a variety of formats, including .avi and .mp4. Images were of faces of individuals. The videos are of dynamic facial expression models displayed on individual face identities. The data set includes approximately 30,000 images and videos. With rapid globalisation, cross-cultural communication is integral to modern society, with mutual understanding of emotions central to successful social interaction. This research examines the complexities of cross-cultural communication. Combining eye movements, computational modelling, and state-of-the-art 4D computer graphics, Dr Jack’s work (featuring in National Geographic, Discovery Channel Magazine) refutes universality, highlighting knowledge gaps. The aim is to bridge these gaps during the award. (1) Which emotions are primary across cultures? Using semantic network reconstruction tools, the conceptual landscape of emotions and identify the primary emotions across cultures will be mapped. (2) Which facial movements signal culture-specific emotions? Using a unique 4-D facial animation platform, dynamic mental models of a spectrum of culture-specific facial expressions will be constructed. (3) How accurate is cross-cultural emotion communication? Conducting previously impossible research with advanced stimuli, same- and other-culture facial expression recognition will be examined. Eye-tracking will identify facial signals supporting accurate recognition and creating confusion. Is there an in-group advantage? By interchanging race of face with culture-specific emotions (eg, Eastern emotion on a white face), Dr Jack will precisely examine the in-group advantage theory. Benefits. With broad implications, this work will bridge scientific knowledge gaps and make timely contributions to the rapidly evolving communication needs of society.

Human perceptual judgment and behavioral response. Data collection method is detailed in the attached document (Methods__Jack).

Identifier
DOI https://doi.org/10.5255/UKDA-SN-852278
Metadata Access https://datacatalogue.cessda.eu/oai-pmh/v0/oai?verb=GetRecord&metadataPrefix=oai_ddi25&identifier=97cd13c7cb3c5dbb585b159ff0a1f15f4e325b85db80d94c471a285d8ce7b4d6
Provenance
Creator Jack, R, University of Glasgow
Publisher UK Data Service
Publication Year 2016
Funding Reference ESRC
Rights Rachael Jack, University of Glasgow; The Data Collection is available from an external repository. Access is available via Related Resources.
OpenAccess true
Representation
Language English
Resource Type Still image; Numeric; Video
Discipline Psychology; Social and Behavioural Sciences
Spatial Coverage UK; United Kingdom