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Survey about consumer stereotypes about brands, 2019
The study was carried out as part of the international research project "Monitoring consumer preferences through consumer stereotypes", which aims to examine how different types... -
Experiment about corporate reputation, consumer stereotypes and trust, 2019
This study was conducted as a part of the international research project "Navigating Brand Preference through Consumers Stereotypes", aiming to examine how three types of... -
Survey about reputation of corporate brands, 2019
This study was conducted as a part of the international research project "Navigating Brand Preference through Consumers Stereotypes", aiming to examine how three types of...
