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Stakeholders’ opinions and marketing mix strategies for innovative plant-base...
The purpose of this dataset is to provide the data of Deliverable 5.4, which analyses the opinions and suggestions of stakeholders regarding the commercialization of seven... -
Sensory perception and purchase behaviour dataset for plant-based products
This dataset focuses on the sensory perceptions and purchasing intentions of consumers towards plant-based products. Data were collected in 2023 from a sample of 132 Spanish...
