Data about voice search in United States digital media outlets. Use of the "speakable" markup

Dataset

DOI

This dataset explores how U.S. digital media outlets use the "speakable" semantic markup for voice search. Its use is intended to attract informational content to Google Assistant and Google Home devices, while it is also considered a necessary strategy for voice search optimization (VSO). The analysis of the use of this markup is limited to 50 U.S. media outlets because it is currently only implemented in this geographic area. In this study, 372,000 news items were analyzed with the SEO tool Screaming Frog.

Identifier
DOI	https://doi.org/10.34810/data1093
Metadata Access	https://dataverse.csuc.cat/oai?verb=GetRecord&metadataPrefix=oai_datacite&identifier=doi:10.34810/data1093

Provenance
Creator	Vállez, Mari ; Lopezosa, Carlos ; Font-Julián, Cristina I ; Pedraza-Jiménez, Rafael
Publisher	CORA.Repositori de Dades de Recerca
Contributor	Mari Vállez; Universitat de Barcelona
Publication Year	2024
Rights	CC BY 4.0; info:eu-repo/semantics/openAccess; http://creativecommons.org/licenses/by/4.0
OpenAccess	true
Contact	Mari Vállez (Universitat de Barcelona)

Representation
Resource Type	Aggregate data; Dataset
Format	text/plain; text/tab-separated-values; application/vnd.openxmlformats-officedocument.spreadsheetml.sheet
Size	207; 2555375; 18622761; 5829939; 4032358; 3257418; 2645218; 2007715; 2902737; 2908507; 28186; 2695536; 22030490; 2129249; 23066017; 22757; 2143816; 22029552; 1202961; 388654; 1964813; 26474; 2209077; 29624; 2059601; 3004748; 1814397; 1677230; 4837478; 1983372; 3339448; 2250012; 3409796; 496875; 540315; 2117; 3250746; 1930506; 7327; 2382708; 1414369; 1497431; 3002066; 4324930; 1894140; 2052218; 2713641; 22027080; 3026867; 2828513; 2110758; 196036
Version	1.0
Discipline	Agriculture, Forestry, Horticulture, Aquaculture; Agriculture, Forestry, Horticulture, Aquaculture and Veterinary Medicine; Life Sciences; Social Sciences; Social and Behavioural Sciences; Soil Sciences