Abstract copyright UK Data Service and data collection copyright owner.

The purpose of this study was to investigate the role of the British mass media in influencing the attitudes and beliefs of white British people regarding coloured people.

Main Topics:

Attitudinal/Behavioural Questions Perception and opinion of coloured people, attitudes to immigrants, contact with coloured people, assessment of media treatment of coloured people. Respondent's exposure to television, radio, newspapers and magazines. Leisure activities. Background Variables Age, sex, marital status, number of children. Residence: tenure; household status; number of people in household; employment status of respondent and/or head of household. Occupation: type; grade; nature of firm; income. Education: type of school; age finished full-time education; further education; highest qualification obtained. Car ownership. (Most background questions asked of adults only; child asked to supply parent's occupation.)

One-stage stratified or systematic random sample

stratified according to proportion of coloured people living in an area as a whole, and number of immigrant children in secondary schoolsa) High areas - Warley (9.5), West Bromwich (5.2), and Dewsbury (5.4).b) Low areas - Glasgow (less than 2), Teeside (less than 2), Sheffield (2.1), Southampton (2.1)(Figures in brackets are 1969 percentage of immigrant children in secondary schools.) Secondary schools were chosen in pairs from each borough, i.e. - secondary modern in high area (10.4 - 41.6%) paired with secondary modern school in low area (0 - 3.8%).A total of 16 schools were chosen and 26 children from each school were randomly selected from class lists (13 in eleven to twelve age group and 13 from the fourteen to fifteen age range)

Face-to-face interview

adults and children; Self completion (children)