Abstract copyright UK Data Service and data collection copyright owner.
To provide information on the effect of travel publicity material and attitudes of visitors to the USA towards their experiences.
Main Topics:
Attitudinal/Behavioural Questions Publicity and information material: what first interested respondent in considering a trip to the USA (e.g. travel movie, television), views on USTS, promotional material (i.e. whether text informative, whether illustrations appealing, whether additional material needed, and if so, what kind), where travel posters and advertisements were seen, whether they were the product of the USTS. The appeal of such material is recorded (i.e. whether they stimulated interest in a trip to USA), whether respondent has actually recently read an article, heard or seen a radio or television programme on travel to or within the USA; finally, whether respondent plans to visit the USA in the next 12 months. The second part of the survey is concerned with the attitudes towards their trips of those respondents who have already visited the USA. Information includes: approximate date and length of most recent visit, whether this was first trip, main purpose of trip (7 categories), total expenditure incurred, whether it was an inclusive tour, number of other people in party, who organised the trip (11 categories), whether travel arrangements were made through a travel agent, modes of inter-city transportation used (6 categories), public accommodation used. Attitudinal data include: degrees of satisfaction with the 99 day - dollar 99 unlimited bus travel plan (if used), degree of satisfaction with the special local service airline fare (if used), degree of enjoyment of USA visit (4 point scale). Respondents are asked to state their general opinion, according to a 3 point scale for both quality and price, on public accommodation used and food eaten in public eating places. They are also asked to state what sightseeing highlighted their trip, and the things they least liked and most liked about the USA. Background Variables Occupation, magazine and newspaper readership, whether a holiday or business trip has been taken outside the UK within the last 12 months, and, if so, countries visited.
No sampling (total universe)
Postal survey
