Customer Journey & research-based learning

Dataset

DOI

The research-based learning provision presented here is aimed at marketing students and focuses on the scientific research and presentation of customer journeys as well as the exchange of practice-relevant questions.

Identifier
DOI	https://doi.org/10.25592/uhhfdm.17263
Related Identifier	IsPartOf https://doi.org/10.25592/uhhfdm.17262
Metadata Access	https://www.fdr.uni-hamburg.de/oai2d?verb=GetRecord&metadataPrefix=oai_datacite&identifier=oai:fdr.uni-hamburg.de:17263

Provenance
Creator	Jochims, Heike
Publisher	Universität Hamburg
Publication Year	2024
Rights	Creative Commons Attribution 4.0 International; Open Access; https://creativecommons.org/licenses/by/4.0/legalcode; info:eu-repo/semantics/openAccess
OpenAccess	true

Representation
Language	English
Resource Type	Dataset
Discipline	Other