Abstract copyright UK Data Service and data collection copyright owner.The Cancer Awareness Measure (CAM) is a validated set of questions designed to reliably assess awareness of cancer. It was developed by Cancer Research UK (CRUK), University College London, King's College London and University of Oxford in 2007-8. The survey includes measures of awareness of signs and symptoms of cancer, cancer risk factors, age-related risk, the bowel cancer screening programme and potential barriers to seeing the GP. The CAM was also previously known as the National Awareness and Early Diagnosis Initiative Cancer Awareness Measure (NAEDI-CAM). 

This survey was carried out across Primary Care Trusts (PCTs) in North East London using the nationally validated Cancer Awareness Measure (CAM) tool to measure the levels of cancer awareness in the local populations. Data obtained using systematic probability sampling were used to recruit a population sample, appropriately weighted to enable analysis by ethnic group. The survey data were obtained through using home-based face-to-face interviews. The results provide a baseline of current awareness, which will enable targeting of local interventions and evaluation of future policy initiatives aimed at improving cancer awareness in the area. The CAM tool was developed by Cancer Research UK and its partners to facilitate accurate and sensitive surveillance of public awareness of cancer over time, identify information needs and monitor the impact of campaigns promoting awareness and early presentation. It is now being used to establish cancer awareness levels more locally across the country. Further information about the CAM may be found on the Cancer Research UK Cancer Awareness Measures web page.

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One-stage stratified or systematic random sample

Minority ethnic boost applied across all areas except Newham

Face-to-face interview