Full edition for scientific use. This project examine how the process of digitalization of cultural heritage (DCH), identified on a discursive level, manifests in two kinds of settings: institutional (museums) and activist (citizens-led initiatives). The main objective of the project is to investigate the plurality of discursive practices of DCH within mentioned settings. It is a project with comparative dimension on two levels: it compares the institutional with non-institutional practices of DCH, but also the processes in two cities, Novi Sad (Serbia) and Graz (Austria). Dataset consists of two main sources: first are the transcripts of the interviews conducted in both cities; second is the sheet with data about the online sources used in the research - mainly websites of the museums.

This project has received funding from the European Union’s Horizon Europe research and innovation programme under grant agreement No. 101109626.