Assessing the Potential of GenAI for Visual Content Creation for Influencer Marketing

DOI

The uploaded zip file contains all data, code, and the publication (manuscript + appendix) for the paper "Assessing the Potential of GenAI for Visual Content Creation for Influencer Marketing".

Identifier
DOI https://doi.org/10.25592/uhhfdm.17829
Related Identifier IsPartOf https://doi.org/10.25592/uhhfdm.17828
Metadata Access https://www.fdr.uni-hamburg.de/oai2d?verb=GetRecord&metadataPrefix=oai_datacite&identifier=oai:fdr.uni-hamburg.de:17829
Provenance
Creator Rosada, Julia; Witte, Maximilian; Heitmann, Mark; van Heerde, Harald
Publisher Universität Hamburg
Publication Year 2025
Rights Closed Access; info:eu-repo/semantics/closedAccess
OpenAccess false
Representation
Resource Type Dataset
Discipline Other