Membership of clubs / organizations / contacts with friends and acquaintances, neighbours / job / how does one get information about various matters / media exposure / newspapers examples of articles shown / details on specific magazines and journals / book-reading / interest in specific types of articles / news in the papers. Background variables: basic characteristics/ occupation/employment/ income/capital assets/ education/ religion/ consumption of durables/ readership, mass media, and 'cultural' exposure/ organizational membership