Code and dataset to estimate demand and study consumer behaviors in response to a choice between new and refurbished products offered by two firms that possess varying brand strength.

2 files with choice experiment quesionnaire 2 files with Ngene code used to generate choice experiment design 1 file with Python code used to analyse the data 4 files with replication dataset in Excel (3 .csv files and 1 .xlsx file) 1 DAT file with replication dataset in Notepad