Hunt-Vitell’s General Theory of Marketing Ethics Predicts ‘Attitude-Behaviour’ Gap in Pro-Environmental Domain

DOI

The excel file includes variables for testing the effectiveness of Hunt-Vittel's General marketing Theory of marketing Ethics in Pro-Environmental domain. The data are collected from 612 MTurk participants. The data includes the following variables: Pro-environmental Behaviours, Pro-environmental Intentions, Ethical Evaluation, Deontology, Teleology, and Demographics.

The word file includes experimental protocol and 10 environmental dilemmas.

Data is used for the following publication: Zaikauskaitė, L., Butler, G., Helmi,  N. F., Robinson, C. L., Treglown, L., Tsivrikos, D., & Devlin, J. T.  (2022). Hunt–Vitell’s General Theory of Marketing Ethics Predicts  “Attitude-Behaviour” Gap in Pro-environmental Domain. Frontiers in psychology, 13.

Identifier
DOI https://doi.org/10.5522/04/14605074.v2
Related Identifier https://ndownloader.figshare.com/files/28038273
Related Identifier https://ndownloader.figshare.com/files/39026408
Metadata Access https://api.figshare.com/v2/oai?verb=GetRecord&metadataPrefix=oai_datacite&identifier=oai:figshare.com:article/14605074
Provenance
Creator Zaikauskaite, Laura; Butler, Gemma; Helmi, Nurul F. S.; Robinson, Charlotte L.; Tsivrikos, Dimitrios; Devlin, Joseph T.
Publisher University College London UCL
Contributor Figshare
Publication Year 2021
Rights https://creativecommons.org/publicdomain/zero/1.0/
OpenAccess true
Contact researchdatarepository(at)ucl.ac.uk
Representation
Language English
Resource Type Dataset
Discipline Psychology; Social and Behavioural Sciences