Main Topics:

Core questions include: Use of private car; age completed full-time education; frequency of television viewing; daily and Sunday newspaper readership; weekend colour supplement; weekly and monthly magazine readership; telephone in home; radio listening in the last week; satisfaction with the way the government is running the country; assessment of job performance of party leaders; vote if general election were held to-morrow; political support; problems facing Britain; general economic condition of the country in the next 12 months. In addtion to the core questions, the following were asked: ITV area normally watched; reception and frequency of viewing Channel 4; Mrs. Thatcher's, Mr. Foot's, Mr. Steel's and Mr. Jenkin's job performances; supporter of the Liberal Party or the SDP.

Quota sample

Face-to-face interview