The paper addresses the question why people are entering training programs which disseminate knowledge necessary for becoming part of the journalistic profession and how these motives go along with the intention to become a member of the profession. Therefore it draws on data collected among students in journalism related programs in Austria in 2015 (n=352) and tests the linkage between socioeconomic background of the students, their motives for entering a program and how these affect the intention to work in the field of journalism. Factor analysis allowed the identification of four main motives: political and social agency; employment driven; social benefits; and calling/talent. Results show that a) motives for entering a program differ according to the socioeconomic background of the respondents. And b) the intention to work in the field is higher if motives tied to the ideas of agency and calling are reported and lower if employment driven motives are predominant. This leads to the conclusion that the motivation of students to join the journalistic profession is deeply related to believes and normative aspirations of individuals.

Non-probability: Availability

Self-administered questionnaire: Paper