Abstract copyright UK Data Service and data collection copyright owner. 

Main Topics:

Attitudinal/Behavioural Questions Attention to newspapers and television, interest in campaign, perceived difference between parties, attitude towards election. Knowledge, perception of party position/record, and own opinion on: rising prices, strikes in general, the miners' strike, taxation, the Common Market, social services, nationalisation, wage control. Opinion on amount of power held by unions/big business. Vote in 1974 and second choice, timing of voting decision, strength of party preference, party identification. Respondents were asked to give marks out of ten to political parties and personalities. Effect of governments on respondent's well-being. Prediction for Britain's economy. Perceived bias in newspapers. Likes/dislikes of Conservative, Labour and Liberal parties. Perception of class conflict and differences. Background Variables Age, sex, marital status, place of residence during childhood, subjective class, forced subjective class, family class. Tenure, type and length of residence. Employment status, degree of responsibility in and training for job (for respondent and spouse). Experience of unemployment in household, income. Trade union membership (respondent and spouse) socio-economic group.

Multi-stage, self-weighting, stratified, probability sample designed to represent the eligible British electorate in 1974

Face-to-face interview