Abstract copyright UK Data Service and data collection copyright owner.

The purpose of this survey was to measure awareness of, experience of and attitudes to market research.

Main Topics:

Variables Main areas covered are: 1. Previous experience of being interviewed. 2. What market research is believed to be and who does it. 3. Opinion of its benefits, utility, confidentiality, and public cooperation. 4. Attitudes towards political opinion polls and referenda. 5. Attitudes towards different types of interviewing methods.

One-stage stratified or systematic random sample

stage 1: 50 parliamentary constituencies-P.P.S. after stratification by R.G.'s Standard Regions, ar

Face-to-face interview