Abstract copyright UK Data Service and data collection copyright owner.

The purpose of this study was to describe the day visitor population, to estimate its size over the season, to elicit reactions to the resort and investigate details of trip-making and expenditure while on holiday. The timing of the decision to visit Morecambe was also covered.

Main Topics:

Attitudinal/Behavioural Questions Holiday plans for 1973 (location), source of information, influences, method of booking (where applicable), type of accommodation, reasons for choice, particular likes/dislikes about Morecambe in 1972. Background Variables Age, sex, marital status.

Systematic: fixed interview points and times

No information recorded

Face-to-face interview