Consumerism / complaints about purchases / consumer dissatisfaction / reactions to it / market perception / usefulness of consumer organizations / desired consumer service activities of producers and sellers / necessary sacrifices for better consumer protection / attitude towards business / attitude towards society / opinions on advertising / concern about major social problems / satisfaction / attitude towards social change / preferred actions for social change / satisfaction with government service institutions. Background variables: basic characteristics/ residence/ household characteristics/ occupation/employment/ education/ social class/ politics/ readership, mass media, and 'cultural' exposure