Abstract copyright UK Data Service and data collection copyright owner.

The Acorn geodemographic classification is a long-running classification developed by CACI Limited. Acorn operates by merging geography with demographics and details about consumer characteristics and behaviours. Supported by advanced AI methods, comprehensive input data, and detailed product literature, Acorn provides precise information and enables an in-depth understanding of the different types of consumers in every part of the country. The current classification groups the entire United Kingdom population into 7 categories, 22 groups and 65 types. The data is available at unit postcode level. Further information may be found on the CACI ACORN microsite.Use of the data requires approval from the data owner or their nominee and is restricted to those based at a Higher Education or Further Education institution. Please see the Data Access section for further information. 

Main Topics:

Variables include: unit postcode; large user flag; deleted flag; ACORN category; ACORN group; ACORN type.

No sampling (total universe)

Compilation/Synthesis