The public and the approach of the public in Dutch museums. This survey is based on existing data on visitors of museums, from surveys that were held during the period of 1954-1988. In addition a new survey was done in 1989: staff members of the museums were questioned about the situation in their museum at the time of the earlier surveys. Description of visitors / size of museum / number of visitors / entrance fees / content of exhibition / presentation of exhibition / advertising and public relations.