Main Topics:

Core questions include: Use of private car; age completed full-time education; frequency of television viewing; daily and Sunday newspaper readership; weekend colour supplement; weekly and monthly magazine readership; telephone in home; radio listening in the last week; satisfaction with the way the government is running the country; assessment of job performance of party leaders; vote if general election were held to-morrow; political support; problems facing Britain; general economic condition of the country in the next 12 months. In addition to the core questions, the folowing were asked: ITV area normally watched; reception and frequency of viewing Channel 4; Mrs. Thatcher's, Mr. Foot's, Mr. Steel's and Mr. Jenkin's job performances; supporter of the Liberal Party or the SDP; forecast for increase/decrease/stability of number of unemployed, inflation, the value of the pound vs the dollar, mortgage interest rates, personal standard of living, number of strikes and level of income tax; likelihood of British involvement in war, Michael Foot being replaced, a general election and/or a miner's strike in 1983; most likely result of the next general election.

Quota sample

Face-to-face interview