Abstract copyright UK Data Service and data collection copyright owner.The Cancer Awareness Measure (CAM) is a validated set of questions designed to reliably assess awareness of cancer. It was developed by Cancer Research UK (CRUK), University College London, King's College London and University of Oxford in 2007-8. The survey includes measures of awareness of signs and symptoms of cancer, cancer risk factors, age-related risk, the bowel cancer screening programme and potential barriers to seeing the GP. The CAM was also previously known as the National Awareness and Early Diagnosis Initiative Cancer Awareness Measure (NAEDI-CAM).
This survey was carried out in the Primary Care Trusts (PCTs) of Barnsley, Bassetlaw, Doncaster and Sheffield using the nationally validated Cancer Awareness Measure (CAM). The aim was to provide a baseline assessment of cancer awareness amongst adults living in the areas served by these four PCTs. They also aim to highlight differences in awareness by age, gender and socio-economic factors.
Main Topics:
One-stage cluster sample
Telephone interview