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1 dataset found
Keywords:
Marketing Management Incl Strategy And Customer Relations
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Rotterdam 35 TV Commercials (TVC35) fMRI Dataset
An fMRI dataset (Study 1a and 1b) reported in the following paper: Chan, H. Y., Smidts, A., Schoots, V. C., Dietvorst, R. C., & Boksem, M. A. (2019). Neural similarity at...
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