Dataset - B2FIND

Identifying, discovering and marketing grey literature in Science in the Engl...

The collected data represent responses from fourteen (14) participants to an online questionnaire, whose responses facilitated the production of a research paper: “Identifying,...

Rotterdam 35 TV Commercials (TVC35) fMRI Dataset

An fMRI dataset (Study 1a and 1b) reported in the following paper: Chan, H. Y., Smidts, A., Schoots, V. C., Dietvorst, R. C., & Boksem, M. A. (2019). Neural similarity at...

Euregionaal consumentengedrag en retailing

Wat is er nodig om de marketing van een MKB in de foodretail optimaal in te laten spelen op de internationale context van de euregio rijn-maasnoord? Deskresearch naar...

Identifying, discovering and marketing grey literature in Science in the Engl...

The collected data represent responses from fourteen (14) participants to an online questionnaire, whose responses facilitated the production of a research paper: “Identifying,...

D2.1 - Marketing Plan

This Marketing Plan explains how HPC-Europa3 will aim to ensure that the highest number of relevant research groups in all of the eligible countries is...

Consumer segmentation based on intention to try and perceptions of foods with...

This study investigates consumer segments that are more or less willing to adopt foods with microalgae proteins in Europe. Conducted in November 2021, a quantitative online...

Willingness to pay for foods with microalgae proteins

This study evaluates consumers' willingness to pay for pasta with microalgae proteins and the impact of different front-of-pack labels, including Nutri-Score, organic, and vegan...

Stakeholders’ opinions and marketing mix strategies for innovative plant-base...

The purpose of this dataset is to provide the data of Deliverable 5.4, which analyses the opinions and suggestions of stakeholders regarding the commercialization of seven...