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An ethnographic user study of the older customers’ supermarket shopping exper...
Data collection consists of (1) four focus group discussions with 4-6 participants in each (22 in total), (2) diary cards, (3) inspection cards and (4) 29 background interviews... -
Web-based Questionnaire Exploring the Grocery Shopping Experience of Customer...
This data is a part of a PhD thesis that aims to explore the grocery shopping experience of older individuals (aged 65+) in the United Kingdom (UK). In order to provide a...