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Reserve Price and Competing Bids: Reference Points for Product Evaluations i...
With an increasing number of products sold in online auctions, the effect of reference points on consumers’ product valuations has received much attention in the literature. Two... -
Prospect theory or construal level theory? Diminishing sensitivity vs. psycho...
Attitudes toward risks are central to organizational decisions. These attitudes are commonly modeled by prospect theory. Construal level theory has been proposed as an... -
Prospect theory or construal level theory? Diminishing sensitivity vs. psycho...
Attitudes toward risks are central to organizational decisions. These attitudes are commonly modeled by prospect theory. Construal level theory has been proposed as an... -
Reserve Price and Competing Bids: Reference Points for Product Evaluations i...
With an increasing number of products sold in online auctions, the effect of reference points on consumers’ product valuations has received much attention in the literature. Two...
