Due to consumers' high demand for cosmetic products and the effect of cultural diversities, we find mainly blacks engaging in bleaching in order to become light-skin instead of remaining dark skin as they were born. Considering that the context of the survey was made up of mainly French-speaking individuals, the questionnaire was administered through a computer-assisted personal interview [CAPI survey] using tablets and smartphones. The data was collected in cosmetic shops in a metropolitan city in Cameroon. On one hand, we captured consumers' perception of bleaching through several Likert scale items [1. strongly disagree - 5. strongly agree], second, we captured the motives behind bleaching and lastly we measured the effect of peers and advertisements on bleaching. The data indicates that; female are more prone to bleaching due to peer pressure, and partner requests compared to males who mainly bleach because they want to look more handsome.

THIS DATASET IS ARCHIVED AT DANS/EASY, BUT NOT ACCESSIBLE HERE. TO VIEW A LIST OF FILES AND ACCESS THE FILES IN THIS DATASET CLICK ON THE DOI-LINK ABOVE